Meta Ads · Premium Lifestyle Brands · Currently accepting new clients
Here's the short version of what we just discussed.
MESBOY builds the Meta system for premium lifestyle brands doing $2M or more a year. One channel. One operator. Built to compound, not to chase.
Most brands hit a ceiling on Meta because the account was built to manage spend, not to scale it. More budget just means the same problem, faster.
We fix that by building the system first: persona, creative, structure, economics. Before a dollar goes to media.
The probleM
How it works
Persona. Who's actually buying. Not demographics, the real person and what they're building toward.
Problem. The actual friction stopping them. Not features, the feeling underneath it.
Product. How what you sell removes that friction. This is where most agencies start. It's where we finish.
This is the 3P Framework. Every ad we build comes from this, which is why the account compounds instead of plateauing.
Proof, kept short
The Acacia Tree tripled ad spend over 12 months. ROAS went from 5.49x to 7.20x in the same period. Efficiency went up as spend went up, which is the opposite of what usually happens.
[See the full breakdown](link to homepage case study section)
Two ways in. One
system.
Tier One
The Acquisition System
$5,000
Full Meta ads account buildout and campaign architecture
3P Creative Matrix — Persona, Problem, Product mapped to your brand
CAC and profit cost analysis before we spend a dollar
Creative direction and brief writing
Budget optimisation and weekly performance reporting
2 × strategy sessions per month
The full 3P framework — yours to keep permanently
Minimum $10,000/month ad spend required
Tier one fills the bucket. Tier two stops the leak. Most brands at $3M–5M feel the leak problem, they tend to self-select into Tier Two once they understand the economics.
Tier Two · Most Popular
The Growth System
$7,500
Everything in The Acquisition System
Post-purchase email flows — welcome, abandon cart, winback, VIP
LTV modelling alongside CAC — the full customer picture
Retention architecture built for repeat purchase
Second-order revenue strategy
Monthly full-channel performance review
Priority access and faster turnaround
Minimum $15,000/month ad spend required
Currently accepting 2 new clients | applications reviewed within 48 hours
Both tiers run on a monthly retainer. No lock-in contracts. We keep the work by delivering results, not by trapping you in a term.