Meta Ads · Premium Lifestyle Brands · Currently accepting new clients
Most brands spend more.
We make IT work.
If you are a premium lifestyle brand spending $5k+ on Meta and hitting a ceiling every time you try to scale this is built for you.
Every brand hits the same wall.
The Problem
You increase the budget. CAC climbs. ROAS drops. You pull back. You try again. Same result. It feels like there is a ceiling you cannot push through, and every agency you speak to tells you the same thing: spend more and wait.
The real problem is not your budget. It is the absence of a system built for scale. Most Meta accounts are set up to manage spend, not to compound it. There is a structural difference between an account that holds efficiency as you scale and one that does not. Most brands never find it.
We build the system first. The creative matrix, the campaign architecture, the acquisition economics all of it designed so that more spend makes the whole thing more efficient. Not less.
The Acacia Tree tripled their ad spend. Their ROAS went from 5.49x to 7.20x. That is what the right system looks like at scale.
You increase budget
CAC climbs. ROAS falls. You are paying more for the same customer. The account is not built for what you are asking it to do.
Creative runs out
One ad works. You run it until it dies. No system for what comes next. When it stops, the account stops.
Dashboard full of numbers
ROAS looks fine. But it does not connect to revenue. You are optimising for metrics that do not move your business.
Most brands spend more.
Efficiency falls.
We built an account where it went the other way.
Ad spend increase over 12 months
3x
ROAS improvement across the same period
+31%
Total Meta revenue in 12 months
$10.0m+
A system built before we spend a dollar.
How it works
Step 01
Persona
Who is actually buying your product. Not just demographics, the real person. Their identity, their aspirations, how they see themselves and the life they are building. Every brief starts here because the wrong persona makes every ad wrong from the first frame.
Most agencies go straight to the campaign. We go to the brief first. The 3P Framework is the foundation every ad we produce is built from and the reason accounts compound instead of plateau.
Step 02
Problem
The specific friction standing between that person and what they want. Not features. The feeling. What stops them from buying is almost never what they tell you. We find the real blocker and build the creative around removing it.
Step 03
Product
How your product solves that specific friction for that specific person. This is where most creative briefs start. It is where ours ends. The sequence is everything, product first produces generic ads. Customer first produces ones that convert.
Numbers from
real accounts.
No projections. No blended averages. No percentage improvements on small base numbers. Real revenue, real spend, real accounts.
Case Study
The Acacia Tree
Premium furniture and homewares
The Acacia Tree came in doing $2M annually on Meta. The account was working but every time they pushed spend the efficiency dropped. Sound familiar?
We rebuilt the creative system from the ground up. Mapped the persona, built the 3P creative matrix, restructured the campaign architecture for scale rather than management.
Over 12 months we tripled their ad spend & Their ROAS went. Every single month outperformed the equivalent month from the prior year. Not some months. Every month.
The system did not just hold at scale. It got better.
Spend vs efficiency
↑ both
3x Spend. and 1.5x ROAS. Efficiency improved as scale increased.
We’ve loved having Mike on board, he’s been the key to unlocking growth in our business
Case · Fitness Equipment · 3 Markets
+5% revenue from a restructure.
No extra spend.
A premium fitness brand was running a disorganised paid account across Australia, New Zealand, and the US. No consistent structure. No creative logic across markets. We rebuilt the account architecture without touching the budget. Revenue lifted 5% in the first month from the structural change alone.
Case · Premium Supplements · Retention
74% of customers buying once.
I Built the system to fix it.
A premium supplement brand had 65,000 customers and a 74.76% one-time buyer rate — well above the industry standard of 40–60%. We built the full retention architecture: email flows, subscription pathway, LTV modelling. Conservative projection: $770k additional annual revenue at zero extra ad spend.
The questions
worth answering
honestly.
If you are considering working together, these are probably the things in the back of your mind. Straight answers.
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The Acacia Tree is furniture. Muscle Mat is fitness equipment. Voomie is supplements. What connects them is not the category, it is the customer and the buying decision. Premium lifestyle brands where the customer is investing in a version of their life, not just a product. If your AOV is above $300 and your customer researches before they buy, the system works. If you are selling $19 impulse purchases, it does not.
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Below $5k/month in ad spend, the feedback loop is too slow to build meaningful data. We cannot test creative properly, optimise audiences accurately, or make the structural decisions that drive real results. The minimum spend is not a revenue filter — it is a quality filter. Brands spending less than this are not ready for what we build, and forcing it would produce mediocre results for both of us.
If you are not at minimum spend yet, the honest advice is to get there first — even if that means running the account yourself or using a lower-cost option in the interim. Come back when you are ready to build properly.
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We do a profit cost and CAC analysis before we spend a dollar. That work tells us what you can afford to acquire a customer for, what the system needs to return to justify the investment, and whether the numbers make sense. If they do not, we say so before we start… not six months in.
The honest answer: no paid advertising comes with a guarantee. What we can guarantee is a system built on your actual economics, not vanity metrics and complete transparency when something is not working and why.
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Yes. And for some brands at some stages that is the right call. A $500/month retainer from a generalist agency will do something. Whether it will build a system that scales is a different question.
The Acacia Tree result did not come from better targeting or a bigger budget. It came from a creative system that produced the right ads for the right person consistently, and a campaign structure designed to hold efficiency as spend increased. That is learnable and if you want to learn it, we will teach you. The 3P framework is yours regardless. If you want it built and run, that is the retainer.
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The first 30 days is buildout
The creative matrix, account architecture, CAC analysis. You will not see meaningful performance data in the first month and we will tell you that upfront. By month two you have live data to optimise from. By month three you have enough signal to make confident decisions about scale.
Premium lifestyle brands with high AOV and longer consideration windows take longer to generate statistical confidence than a $30 skincare product. That is the tradeoff for the AOV and the margins that come with it. We are building something that compounds over 12 months. Not something that looks good in the first 30 days and falls apart.
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No. Meta only. This is a deliberate choice, not a gap. Historic data shows clearly that Meta builds the demand and brand recognition that makes every other channel more efficient. Understanding that relationship deeply, and building the Meta system that drives it, is the whole focus. Splitting attention across channels produces mediocre results on both.
If you need Google managed alongside Meta, we can refer you to a trusted operator. The two can run in parallel.
How we work together
Two ways in. One
system.
Tier One
The Acquisition System
$5,000
Full Meta ads account buildout and campaign architecture
3P Creative Matrix — Persona, Problem, Product mapped to your brand
CAC and profit cost analysis before we spend a dollar
Creative direction and brief writing
Budget optimisation and weekly performance reporting
2 × strategy sessions per month
The full 3P framework — yours to keep permanently
Minimum $10,000/month ad spend required
Tier one fills the bucket. Tier two stops the leak. Most brands at $3M–5M feel the leak problem, they tend to self-select into Tier Two once they understand the economics.
Tier Two · Most Popular
The Growth System
$7,500
Everything in The Acquisition System
Post-purchase email flows — welcome, abandon cart, winback, VIP
LTV modelling alongside CAC — the full customer picture
Retention architecture built for repeat purchase
Second-order revenue strategy
Monthly full-channel performance review
Priority access and faster turnaround
Minimum $15,000/month ad spend required
Currently accepting 2 new clients | applications reviewed within 48 hours
Both tiers run on a monthly retainer. No lock-in contracts. We keep the work by delivering results, not by trapping you in a term.
Apply to work
together.
Mesboy works with a small number of brands at a time. Not because of capacity because doing this properly requires depth. We need to know your numbers, your customer, your seasonality, and your margins as well as you do.
✓ Premium lifestyle brand doing $2M+ annually
✓ Spending or ready to spend $10k+ per month on Meta
✓ Ready to build a system — not just run experiments
✓ Open to the creative direction process the results require
If that is you, fill in the five questions. We review every application personally and respond within 48 hours.
01 Submit your application — takes about 5 minutes
02 We review and respond within 48 hours
03 If there is a fit, we send a link for a 30-minute diagnostic call
04 We present the system and the plan. You decide.
01 What is your current annual revenue, and where are you targeting in the next 12 months?
02 How much are you currently spending on Meta ads per month, and what does your ROAS look like?
03 What is the single biggest thing holding your growth back right now?
04 What have you tried on Meta, and what has not worked?
05 Why now — what is prompting you to look for help at this point?
After submitting: we review personally and respond within 48 hours. If there is a fit, you will receive a link to book a 30-minute call with Mike. No automated sequences. No sales team.